Process
Five steps. One operating system.
The same workflow runs every month. Predictable inputs, predictable cadence, compounding presence.
Content Collection
We map your existing intellectual surface area.
Internal blogs, customer case studies, founder talks, recorded webinars, product launches, engineering write-ups, sales decks, and roadmaps. Everything is catalogued in a shared workspace so nothing gets re-asked twice.
Week 1 · Async only · ~2 hours of founder time
Content Analysis
We extract the narrative threads worth telling.
Most companies have three to five durable threads inside their material - opinions on the category, insights from customers, repeatable methods. We surface them and propose the editorial calendar.
Week 2 · Founder reviews calendar
Content Creation
Five posts per month, with original graphics.
Each post is drafted in your company voice with a custom graphic. Not templated. Not recycled across clients. Posts cluster around the threads identified in analysis so the page builds an argument over time.
Ongoing · Monthly batch
Approval
You approve, edit, or kill - friction-free.
Drafts land in a shared workspace. Comment inline. Approve in one click. Revisions same day. No long email chains, no async limbo. Founder time required: usually under 30 minutes a month.
Ongoing · ~30 min / month of founder time
Publishing
Scheduled, published, and measured.
Posts ship on the agreed cadence. We track performance, surface what's working, and feed it back into the next month's analysis. With Full Service we also handle comment engagement and inbound DMs.
Ongoing · Add-on tiers available
After month one