A LinkedIn operating system for technology startups

Your company is growing. Your brand should grow with it.

Retold Labs becomes the communications layer for your company page. Everything happening inside your company - launches, breakthroughs, customer wins, hires, lessons - becomes something the outside world can see. Not an agency. A system.

Company voiceEditorial strategyFounder-approved

posts / month

15

reply time

1 day

founder time / month

~30 min

Selected work featured by

Siemens logoAtlassian logoNotion logoGoogle logoLovable

The pattern

Every week you ship something worth talking about. Nobody hears about it.

Your engineers know more than your competitors. Your customers will never know if nobody tells the story.

The problem was never a shortage of stories. The stories exist - in Slack threads, product reviews, commit messages, customer calls, launch docs, and a webinar recording nobody outside the company has seen. They simply never leave the building.

Retold Labs exists to retell them. That is the whole idea behind the name.

The shift

Everything happening inside your company becomes presence outside it.

Internal activity is the raw material. Public credibility is the output. The work in between is ours.

01

What already exists

  • Product launches
  • Engineering breakthroughs
  • Customer wins
  • New hires
  • Founder insights
  • Lessons learned

02

What we do with it

  • Editorial strategy
  • Company narrative
  • Creative direction
  • Cadence and calendar
  • Founder approval
  • Monthly optimization

03

What your company gets

  • A page that looks alive
  • A recognizable voice
  • Credibility with investors
  • Confidence for recruits
  • Trust with prospects
  • Presence that compounds

The defining idea

Your company page is the most underused asset on the internet.

Every investor checks it. Every recruit checks it. Every prospect and partner checks it. And on most startups, the last post is from a launch six months ago.

Investors

Diligence starts with the page, long before the data room.

Recruits

Candidates decide whether you look like a company worth leaving a job for.

Prospects

Buyers check whether you are still building before they reply.

Partners

The page is the first read on whether you are serious.

2B

interactions / month

LinkedIn members interact with company Pages over 2 billion times per month.

more engagement

Companies that post weekly see twice the engagement of pages that post sporadically.

video lift

Posts with images get 2× more comments. Video drives 5× more engagement than text alone.

Communication compounds

A page that speaks every week becomes familiar. A page that speaks twice a year becomes forgettable. Consistency is the part almost nobody sustains, and it is the part that builds trust.

Credibility is cheapest here

There is no cheaper place to look like a category leader than the page you already own. Most startups leave it empty. The companies remembered tomorrow are the ones communicating today.

Sources: LinkedIn (July 2025), LinkedIn Pages best-practice research.

Selected work

Selected communications work for companies shaping technology.

Company storytelling for Siemens and Atlassian, and communications partnerships with Notion, Google, Jobright.ai, Lovable, COOP Careers, Talvy, and Fide. A selection of company-page and founder work below.

S

Siemens EDA

PCB Systems Design · 86,000 followers

2d
For Desay SV, the challenge wasn't just designing a board - it was designing one that could keep pace with the next generation of intelligent vehicles. Automotive electronics are getting denser, faster, and more thermally punishing every cycle. The teams that win are the ones who collapse the gap between schematic intent and manufacturable reality. Three shifts we're watching across automotive PCB design: → AI-assisted layout cutting iteration cycles from weeks to days → Multi-board system co-design replacing single-board thinking → Thermal and signal integrity simulated together, not in sequence Desay SV's engineers used our PCB systems design flow to compress what used to be a six-month cycle into something the rest of the industry hasn't caught up to yet. The future of automotive electronics isn't a better board. It's a faster path from idea to silicon.
A

Atlassian

Software · 2.5M followers

5d
Atlassian has helped us break down siloed work in a way no other tool ever has. That's what we keep hearing from the teams we partner with - and it's the quiet shift happening inside every high-performing company right now. The bottleneck was never the work itself. It was the wall between the team doing it and the team waiting on it. Three patterns we see in teams that finally break the silo: → One shared source of truth across product, engineering, and ops → Decisions written down where the work actually lives → Status updates that happen automatically, not in meetings The tools matter less than the agreements teams build around them. But the right tool makes the right agreements easier to keep.
AY

Arlina Yang

Founder, Retold Labs · 39,000 followers

1w
6 projects to build with Lovable this weekend ↓ Most people open an AI builder, stare at it for ten minutes, and close the tab. The fix isn't more tutorials - it's a list of projects small enough to actually finish. 1. A personal portfolio that updates from a Notion database 2. An internal tool that turns customer feedback into a tagged Airtable 3. A landing page A/B test runner for your next launch 4. A weekly stand-up generator for your team 5. A job-board scraper that emails you matches every morning 6. A simple CRM for your inbound DMs Pick one. Ship it by Sunday. Post what you built. That's the entire game.
3,812284612
AY

Arlina Yang

Founder, Retold Labs · 39,000 followers

2w
You've heard of Google Bold. Nvidia Ignite. Meta's internship pipeline. But the most undervalued program in tech right now isn't run by any of them. It's run by the founders quietly building in public - the ones treating their LinkedIn page like a portfolio, not a megaphone. Three things I keep seeing from the ones who are winning: → They post the messy middle, not just the launch → They name the people doing the work, every single time → They write like a human, not a press release The biggest companies are not the ones with the biggest ad budgets anymore. They're the ones whose pages feel alive.
5,124418894

The program

$5,999 / month

The Company Communications Retainer. Editorial strategy, company storytelling, creative direction, publishing, and reporting - one monthly partnership.

For founders

Your product tells one story. Your company page should tell the same one.

You built the company. Let the world see it.