Siemens EDA
PCB Systems Design · 86,000 followers
A LinkedIn operating system for technology startups
Retold Labs becomes the communications layer for your company page. Everything happening inside your company - launches, breakthroughs, customer wins, hires, lessons - becomes something the outside world can see. Not an agency. A system.
posts / month
15
reply time
1 day
founder time / month
~30 min
Selected work featured by
The pattern
Your engineers know more than your competitors. Your customers will never know if nobody tells the story.
The problem was never a shortage of stories. The stories exist - in Slack threads, product reviews, commit messages, customer calls, launch docs, and a webinar recording nobody outside the company has seen. They simply never leave the building.
Retold Labs exists to retell them. That is the whole idea behind the name.
The shift
Internal activity is the raw material. Public credibility is the output. The work in between is ours.
01
02
03
The defining idea
Every investor checks it. Every recruit checks it. Every prospect and partner checks it. And on most startups, the last post is from a launch six months ago.
Investors
Diligence starts with the page, long before the data room.
Recruits
Candidates decide whether you look like a company worth leaving a job for.
Prospects
Buyers check whether you are still building before they reply.
Partners
The page is the first read on whether you are serious.
2B
interactions / month
LinkedIn members interact with company Pages over 2 billion times per month.
2×
more engagement
Companies that post weekly see twice the engagement of pages that post sporadically.
5×
video lift
Posts with images get 2× more comments. Video drives 5× more engagement than text alone.
Communication compounds
A page that speaks every week becomes familiar. A page that speaks twice a year becomes forgettable. Consistency is the part almost nobody sustains, and it is the part that builds trust.
Credibility is cheapest here
There is no cheaper place to look like a category leader than the page you already own. Most startups leave it empty. The companies remembered tomorrow are the ones communicating today.
Sources: LinkedIn (July 2025), LinkedIn Pages best-practice research.
Selected work
Company storytelling for Siemens and Atlassian, and communications partnerships with Notion, Google, Jobright.ai, Lovable, COOP Careers, Talvy, and Fide. A selection of company-page and founder work below.
Siemens EDA
PCB Systems Design · 86,000 followers
Atlassian
Software · 2.5M followers
Arlina Yang
Founder, Retold Labs · 39,000 followers
Arlina Yang
Founder, Retold Labs · 39,000 followers
The program
The Company Communications Retainer. Editorial strategy, company storytelling, creative direction, publishing, and reporting - one monthly partnership.
For founders
Your product tells one story. Your company page should tell the same one.
You built the company. Let the world see it.